Privacy Policy

We may obtain personal information in connection with your use of the Portal. The ways we collect personal information about you and the types of information we collect include:

• Idea Submissions. We obtain personal information contained in content that you submit to us through our Submission Form, such as your name, phone number, email address, business information (such as your job title and entity name), and submission ID.
• Information We Gather Automatically. When you use the Portal, we may collect certain information by automated means, such as through browser cookies, web beacons, server logs and other technologies. The information we obtain in this manner may include your device IP address, domain name, device identifiers, device and operating system type and characteristics, web browser characteristics, language preferences, clickstream data, the pages that led or referred you to the Portal, dates and times of access to the Portal, and other information about your use of the Portal.

We also may obtain other information about you, your devices, and your use of the Portal in ways that we describe at the time of collection or otherwise with your consent.

Cookies are small text files that websites often place on the device of visitors to their sites. A cookie contains a unique number, which is used to recognize your device when a user of your device returns to a website that was visited previously. Web beacons (also known as Internet tags, pixel tags and clear GIFs) are Internet tools that help us determine, for example, whether a website page has been viewed.

You can manage cookies through your web browser. Most web browsers will tell you how to stop accepting new browser cookies, how to be notified when you receive a new browser cookie and how to disable existing cookies. You can find out how to do this for your particular browser by clicking "help" on your browser's menu or by visiting www.allaboutcookies.org. Please note that without cookies, you may not be able to use all the features of the Portal.

We use third-party web analytics services on the Portal, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies to help us analyze how visitors use the Portal. The information collected through these means (including IP address) is disclosed to these analytics providers, who use the information to evaluate use of the Portal. To learn about how Google Analytics collects and processes data and the Google Analytics Opt-out Browser Add-on, you can visit www.google.com/analytics/learn/privacy.html and https://policies.google.com/technologies/partner-sites.

The Portal is not designed to respond to "do not track" requests from browsers.

We may use the personal information we obtain about you to:

• administer the Portal;
• process, evaluate and respond to Ideas submitted through the Portal;
• communicate with you about your Ideas and inquiries;
• perform data analytics (such as website usage and trend analysis).
• provide user and technical support;
• operate, evaluate and improve our business (such as by administering, enhancing and improving the Portal; and developing new products and services; );
• verify your identity and protect against and enhance the safety and security of our business, network, information, customers, employees and others; and
• comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations, and our policies and terms (such as our Idea Submission Terms and Conditions).

We also may use your personal information for additional purposes that we will identify at the time of collection or with your consent.

We may share your personal information as described below.

We may share your personal information for purposes described in this Privacy Statement with affiliates or companies in which we have an economic interest, including other subsidiaries of Altria Group, Inc., such as those found at the following link: http://www.altria.com/About-Altria/At-A-Glance/Pages/default.aspx.

We also share your personal information with service providers (such as yet2.com, Inc.), that have been retained to perform services (e.g., system management, data analytics, business consulting, and website administration and hosting) on Altria's behalf or on behalf of our affiliates or companies in which we have an economic interest. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

In addition, we may disclose your personal information (i) if we are required to do so by law or in connection with legal process (such as a court order or subpoena), (ii) in response to a request from law enforcement authorities or other government officials, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, (iv) in connection with an investigation of suspected or actual illegal or unauthorized activity, (v) to establish, exercise or defend our legal rights, or (vi) otherwise with your consent.

We reserve the right to transfer any information we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets (such as in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).

The Portal may contain links to other websites, some of which may be operated by third parties. We provide these links solely for your convenience and information. These sites may have their own privacy statements, which we strongly suggest you review if you visit any linked websites. We are not responsible for the content of these sites, any products or services that may be offered through these sites, or any other use of these sites.

We maintain administrative, technical and physical safeguards for the Portal to protect against unauthorized disclosure, use, alteration or destruction of the information you provide on the Portal.

To update your contact information, or to submit a request, please contact us as specified in the How to Contact Us section of this Privacy Statement.

The Portal is intended for adults 21 years or older (see Idea Submission Terms and Conditions). We do not knowingly collect or solicit personal information from users under the age of 21 through the Portal. If you believe that a person under the age of 21 may have provided us with personal information, please contact us as specified in the How to Contact Us section of this Privacy Statement.

We may change or update portions of this Privacy Statement at any time and without prior notice to you. Please check back from time to time so you are aware of any changes or updates to the Privacy Statement. We will indicate the effective date of the Privacy Statement.

Email us at altriaportal@yet2.com. You may also write to us at:

Altria Client Services LLC
Corporate Communications
6601 West Broad Street
Richmond, VA 23230